Rockwell Media is a digital agency specialising in branded content partnerships.
Stefan Marx, Meet Me in The Morning Light, 2014. Sydney Office.
We do more than just sell ads. We partner with leading digital publishers, to enable brands to leverage the insights, data, strategy and knowledge behind Australia’s fastest growing and most engaged audiences.
We focus on growing our client’s media businesses through advertising revenue. Simultaneously, we work with brands and media buying agencies to develop innovative advertising solutions.
Our success stems from truly understanding our client’s audiences and our ability to develop partnerships that integrate brands within them. From here, we’re able to build valuable connections between brands and media.
We represent some of the most innovative media brands and content creators in the country.
Through breaking news, features, guides and insight from industry experts, Broadsheet is the authority on the cultural life of your city. Covering Melbourne, Sydney, Brisbane, Adelaide and Perth, Broadsheet connects people with daily information on the culture in their ever-changing cities.
Parlour is a unique digital platform connecting people to live music in their own homes, on their own terms. Parlour enables audiences to host intimate gigs from the artists they love, creating unique experiences, events and activations.
STAB Magazine’s online mix of timely pop culture with high performance surfing has enabled it to own the core surf crowd while growing to be a leading source for inspiration in surf and broader Australian beach lifestyle.
Australia’s pre-eminent independent entertainment group is renowned as a provider of fully licensed, luxurious and complete cinemas for the discerning movie patron. Palace Cinemas are bringing a premium and unique cinema experience to cities all over Australia.
We help brands lead the conversations their target audience cares about, to drive the outcomes their business needs.
Rockwell Media’s strengths lie in their ability to provide clever strategic thinking in response to a brief and help execute complex, often multi-faceted campaigns, across integrated content, display media, activations, and experiential experiences.
Simon Schoen, Strategy Director, Zenith Optimedia
Rockwell Media are masters at drawing natural connections between brands and media to leverage each other's equity through integrated creative programs. On Stella Artois alone, we saw a 10k+ increase in the database due to a cost effective program developed with Broadsheet.
Piers Haleen, Regional Activation Manager, Stella Artois
Melbourne Office, Developer Miliue, Photo Kate Ballis.
We build partnerships tailored to our clients audiences and designed to exceed brand objectives. Here’s some of our work.
Through video and content, Broadsheet, in partnership with the Jeep Grand Cherokee and Starcom, took its readers on on a weekend road trip balancing the line between refinement and unreserved thrills.Visit project website
Broadsheet’s video team flew to NZ to shoot a series in partnership with Qantas and OMD. The result was a stunning 2-part video series capturing the best Auckland has to offer.Visit project website
In partnership with the Honda HR-V and Zenith Media, Broadsheet sent one lucky reader and their friends to a different restaurant every night for a week.Visit project website
In partnership with Mazda and Ikon Melbourne, Broadsheet produced a 4-part video series – including ‘Croissants at Lune’ with Kate Reid – that achieved over 1 million organic views.Visit project website
To celebrate the launch of The Stag’s new wine range, Treasury Wine Estates and Starcom invited the Broadsheet audience to an intimate, secret dinner party.Visit project website
Made in a ‘quintessentially English manner’, Tyrells Crisps were sponsors of Palace Cinema’s British Film Festival. In partnership with Maxus Melbourne, the partnership included touchpoints from print and cinema to sampling at the festival opening nights.Visit project website
Broadsheet’s dedicated craft beer publication, produced in collaboration with UM and Lion Co and published seasonally.Visit project website
Mercedes Benz Design Awards is an annual competition, presented by Broadsheet and developed with Foundation. The 2016 winner Nanci Ji’s The Lily Tray Table is now available to purchase at Tait Showrooms.
Visit project website
An ongoing partnership with Diageo and Mediavest which includes content, events and social media management.Visit project website
Holden sponsored the Broadsheet Sydney Restaurant and with Carat Melbourne we developed accompanying content and a video series. The video content was also adapted by Isobar Melbourne to run across SBS.Visit project website
In a partnership developed with CUB and Mediacom Melbourne, Stella Artois signed on as the exclusive beer for all 7 Palace Cinemas Film Festivals, and the premium international beer served at all 13 Palace Cinemas Bars.Visit project website
Broadsheet’s video team travelled to Tasmanian forests and WA’s shark infested waters to shoot a 5-part series for Asahi. With Carat Melbourne and BWM Dentsu, we produced a campaign that brought the ‘Above All Else’ creative message to life.Visit project website
We succeed because we collaborate, with brands, our clients and each other. Together, we bring a new approach to media sales.